Today it is operated by BV Gaming Limited, the Gibraltar company behind BetVictor, Parimatch and talkSPORT BET, and it has grown into a full casino with live roulette, game shows and thousands of slots sitting alongside the bingo rooms.
BV Gaming is licensed by the UK Gambling Commission under account number 39576, the licence that lists Heart Bingo among its trading names. For new UK customers who are signing up at Heart Bingo , the platform offers a nice welcome offer: play £10, get £50 on bingo — 500 free tickets, no promo code needed, and no wagering on what you win with them.
Here is our Heart Bingo review, and the current welcome bonus details – prepared for you with love by Locals Insider.
What is Heart Bingo?
Heart Bingo is a UK-facing bingo and casino site with a lot more under the bonnet than the name suggests. The main menu runs Bingo, Slots, Online Casino, Live Casino, Game Shows, Megaways, Slingo, Instants and two separate jackpot sections, plus a £10,000 raffle, so it competes with the big casino brands as much as with the pure bingo sites.
The bingo side is where the welcome offer lives, and it comes with a Newbie Room — a room open only to new customers for their first week — so your free tickets are played against other beginners rather than the regulars.
There is an iOS app as well as the browser site, and the two share one account and one wallet.
Heart Bingo Bonus Code & Sign Up Promo (2026)
There is no Heart Bingo promo code to enter. The welcome offer is claimed by opting in after you register and then depositing and playing £10 — and unlike most bingo bonuses, there is no wagering on the winnings.
Play £10, Get £50 on Bingo — No Promo Code Needed on Registration
New UK customers who opt in, deposit £10 or more and play £10 in any bingo room within seven days of registering receive 500 free bingo tickets worth up to £50, usable on games priced up to 10p. Anything you win with them is paid straight into your cash balance. Sign up and opt in here.
There’s an alternative for slots players: play £10 on any slot instead and get 100 free spins on Make Me a Millionaire at 10p a spin, again with winnings paid as cash. You can only take one of the two.
Heart Bingo Bonus Overview & Joining Code
| Heart Bingo Promo Code | No Promo Code needed — opt in after registering |
|---|---|
| Heart Bingo Welcome Offer | 500 free bingo tickets worth up to £50 |
| Alternative Offer for New Sign ups | 100 free spins on Make Me a Millionaire (10p each) |
| Minimum Deposit | £10 |
| Qualifying Play | £10 in any bingo room (or £10 on slots for the spins) |
| Wagering | None — winnings paid to your cash balance |
| Time to Claim Heart Bingo Bonus? | Within 7 days of registering |
| Reward Expiry | 7 days |
| Operator | BV Gaming Limited · UKGC 39576 |
Your Heart Bingo Bonus: Play £10, Get £50 on Bingo
- 500 free bingo tickets worth up to £50 after you play £10
- No wagering — winnings paid straight to your cash balance
- Or take 100 free spins on Make Me a Millionaire instead
New customers only, 18+. Opt in. Deposit and play £10 in any bingo room within 7 days of registration. 500 free tickets worth up to £50, based on 10p tickets, usable on games up to 10p. Tickets expire after 7 days. One welcome offer per customer and per household. T&Cs apply.
18+ · GambleAware.org
New UK players aged 18+ can claim the Heart Bingo sign up offer by opting in, depositing at least £10 and playing £10 in a bingo room within seven days of registration. The reward is free tickets rather than a bonus balance, and that distinction matters: there is no bonus money to wager through, so what the tickets win is yours to withdraw.
How the Heart Bingo Bonus Works
- Register a new account at Heart Bingo and opt in to the bingo welcome offer.
- Deposit £10 or more and play £10 in any bingo room — Video Bingo doesn’t count.
- 500 free tickets worth up to £50 are added. Open any bingo room, click OK on the Free Tickets pop-up, then switch the interface to Free Tickets mode to use them.
- Play them on games priced up to 10p. The advertised £50 is based on 10p tickets; on cheaper games you still get 500 tickets, so the face value is lower but the count is the same.
- Winnings go to cash. Once the tickets are played through, anything won is credited to your withdrawable balance.
The tickets can be tracked in the My Bonuses screen inside the bingo client, and they expire seven days after they’re credited if unused.
How to Sign Up & Claim the Heart Bingo Bonus
- Visit Heart Bingo through our verified link and register a new UK account (18+). No promo code is required.
- Opt in to the bingo welcome offer on the Promos page (reference APF9 if you ever need to quote it to support).
- Deposit £10 or more and play £10 in any bingo room within 7 days of registering.
- Launch a bingo room, accept the Free Tickets pop-up and switch to Free Tickets mode.
- Use your 500 tickets within 7 days on games up to 10p. Winnings are paid as cash.
Important: “play £10” means stake it, not just deposit it. The tickets aren’t released until £10 has been spent in the bingo rooms.
A Closer Look at the Heart Bingo Welcome Offer
Most UK bingo welcome offers are bonus money with a wagering requirement attached: Dotty gives you £50 of bingo bonus at 3x, Wink gives you the same at 10x. Heart’s offer looks similar on the banner — £10 in, £50 out — but it’s built differently, and the difference is the whole point.
There is no wagering. You aren’t given £50 of bonus balance to grind through; you’re given 500 tickets, and whatever those tickets win lands in your cash balance. That puts the offer well inside the 10x cap the Gambling Commission set for UK bonus wagering — because there’s nothing to cap. The terms also let you withdraw your real cash at any time without affecting the offer, which is the opposite of the “withdraw and forfeit” rule at most bingo sites.
The trade-offs are in the small print:
- 10p games only. Free tickets can’t be used in rooms priced above 10p, so the bigger jackpot rooms are out of reach with them.
- 500 is the number, not £50. On 5p games your tickets are worth £25 of play; the £50 figure assumes every one is used at 10p.
- You have to play £10 first. The qualifying £10 is real money staked in bingo, so the offer costs a session, not just a deposit.
- One offer per household, one per customer across BV Gaming’s bingo and casino offers, and Video Bingo doesn’t count towards the £10.
- Seven days, twice. Seven days from registration to qualify, then seven days to use the tickets.
Bingo or slots? The slots alternative — 100 spins at 10p on Make Me a Millionaire — is worth £10 of play against £50 of tickets on the bingo side, so the bingo offer is five times the size in face value. Take the spins only if you have no intention of sitting in a bingo room.
How does it compare? Dotty Bingo matches the £50 headline with a 500% bonus at 3x wagering and a two-day clock;