Locals Insider contributor

Jade Arana

Co-Founder of the Wine App Swirl

Jade Arana — Co-founder of Swirl. Jade is the driving force behind Swirl's user experience and growth, leading product, design, and go-to-market. With a decade of experience building and scaling global mobile apps like Lifesum and Preglife, she knows how to craft an app people love to use.

swirlyourwines.com

Writes about Sweden·Stockholm

LatestThe Swirl, the Vivino Alternative That Wants to Change How We Choose Wine — And Where Its Founders Send You for Wine in Sweden

Recommended by Jade

Places Jade recommends

All in the story →

From Jade’s own stories, with the addresses as published.

Place

Kullabergs Vingård

Kullaberg peninsula, Höganäs, Skåne

Marcus's top pick and "the producer in the front" of Swedish winemaking.

From The Swirl, the Vivino Alternative That Wants to Change How We Choose Wine

Hotel

Ästad Vingård

Ästad 10, Tvååker, Halland

A beautiful spa hotel connected to the winery, with the one-Michelin-starred restaurant Äng on site.

From The Swirl, the Vivino Alternative That Wants to Change How We Choose Wine

Restaurant

Arilds Vingård

Lillavägen 71, 263 73 Arild, Skåne

One of the three Swedish wineries Marcus singles out as producing wines with clear style, character, and high quality.

From The Swirl, the Vivino Alternative That Wants to Change How We Choose Wine

Restaurant

Thora Vingård

Dalen 43, Båstad

Marcus's third standout among Swedish producers.

From The Swirl, the Vivino Alternative That Wants to Change How We Choose Wine

Restaurant · Stockholm

Ett Hem

Sköldungagatan 2, 114 27 Stockholm

A quietly celebrated Arts and Crafts townhouse hotel in Stockholm's embassy quarter, where the wine and experience together are among the city's best.

From The Swirl, the Vivino Alternative That Wants to Change How We Choose Wine

Restaurant · Stockholm

Bord

Roslagsgatan 43, Stockholm

Chef Joel Aronsson (formerly Fäviken and Ett Hem) took over the legendary Agrikultur space and made it into a Scandinavian bistro with a France-leaning wine…

From The Swirl, the Vivino Alternative That Wants to Change How We Choose Wine

Quoted

In Jade’s own words

The real problem wasn't finding wine matches in the restaurant menu — it was that every app relied on crowd-sourced ratings.

From The Swirl, the Vivino Alternative That Wants to Change How We Choose Wine

There are tons of wines that are well made and quality driven that don't have to cost an arm or a leg.

From The Swirl, the Vivino Alternative That Wants to Change How We Choose Wine

We don't believe there are objectively 'good' or 'bad' wines. There are simply wines that fit your taste and wines that don't.

From The Swirl, the Vivino Alternative That Wants to Change How We Choose Wine

1 story on Locals Insider

Stories by Jade

LatestApps · Stockholm

The Swirl, the Vivino Alternative That Wants to Change How We Choose Wine — And Where Its Founders Send You for Wine in Sweden

How do we normally choose wine? Usually by getting more of what we’ve already liked. But when we want to explore something new, we reach for apps like Vivino: we scan the bottle, we see that one has a 4.2…

10 August 2026 · By Jade AranaAlso in Danish

The people behind the guides