At LocalsInsider.com, we wanted to dig deeper into the travel preferences of UK-based explorers searching for inspiration with the phrase “where to go.” Using a popular keyword research tool Ahrefs, we gathered data showing the popularity, search volume, and location specifics for the past 12 months.
Our findings revealed that France and Italy are the most-searched countries, showcasing their continued appeal with rich culture, art, and culinary excellence. Spain, Thailand, and Canada followed closely, with Greece, Vietnam, and Egypt rounding out the top eight.
Top 29 Most Searched Travel Destinations by UK Travelers
Popular countries (from highest to lowest search volume)
- Bali
- France
- Italy
- Spain
- Thailand
- Canada
- Greece
- Vietnam
- Egypt
- Australia
- Philippines
- Germany
- Mexico
- Norway
- Portugal
- Switzerland
- Belgium
- Indonesia
- Sri Lanka
- Malta
- Turkey
- Albania
- Iceland
- Costa Rica
- Scotland
- Malaysia
- Croatia
- Cyprus
- Morocco
When it comes to city-level interest, London took the top spot, reflecting its timeless allure among both locals and international visitors. Paris and Amsterdam also ranked highly, with Barcelona and Prague completing the top five.
This data highlights the consistent draw of iconic European locations, alongside a growing curiosity for destinations in Asia and North America. Travelers in the UK are not only seeking familiar favorites like France and Italy but are also broadening their horizons to explore places like Thailand and Vietnam.
19 UK’s Favorite Towns for Travel Searches: A Complete List
Towns (from highest to lowest search volume)
- Manchester
- London
- Paris
- Amsterdam
- Barcelona
- Prague
- Edinburgh
- Bristol
- Glasgow
- Oxford
- Notting Hill
- Kent
- Crete
- Sardinia
- Cornwall
- Lake District
- Cotswolds
- Devon
- Birmingham
UK Travelers 2024: Rising Costs and Budget Challenges for Overseas Trips
In 2023, UK residents made 86.2 million visits abroad, spending a total of £72.4 billion, as per Office for National Statistics. This averages to approximately £839 per visit, marking a 25% increase from the 2019 average of £669 per visit. The average daily expenditure also rose from £75 in 2022 to £81 in 2023.
A survey by Finder.com revealed that the average UK resident planned to spend £1,690 on holidays abroad in 2024, including accommodation, flights, and spending money. This represents a 20% decrease from the planned spend of £2,115 in 2023.
Stay tuned to LocalsInsider.com for more insights, guides, and hidden gems as we continue exploring what’s trending in travel!
