If you’re in the UK and looking for a way to add a bit of fun to this month’s sports calendar — the World Cup kicks off this week and Royal Ascot starts Tuesday — there’s a new(ish) sportsbook and casino worth knowing about: Ken Howells.
In the UK there’s no shortage of bookies to place your bets on everything online, but ahead of big events there’s always a new platform popping up. Ken Howells is one example — at least it’s licensed, so we can trust it and enjoy a new experience, even if the site’s design is a bit dated with all the red 80+s colours. But if you can get a £25 free bet, why not use this new site to grab the bonus and get your cash back if your bet on who wins the World Cup loses.
It’s actually an old Welsh family bookmaker that’s been running a betting shop in Carmarthenshire since 1963, but only went online in 2025. So the brand is properly established (UKGC licensed, IBAS registered), but the digital side is brand new — and the welcome offers reflect that. Two promo codes for new customers, one for sports and one for casino, both worth up to £25.
Ken Howells — New Customer Offers & Promo Code 2026 at a Glance
| Ken Howells Sports promo code | CASHBACK — £25 free bet (50% first-day losses back) |
| Ken Howells Casino code | Use WELCOME code — £25 Bonus Money (5x wagering) |
| Weekly perk | Stake £20 on slots → 100 free spins the following week |
| Big bet events covered | FIFA World Cup, Royal Ascot, Wimbledon, The Open |
| Operator | Targetlocal Limited · UKGC #422 · IBAS registered |
| Minimum deposit | £10 · cards, e-wallets, bank transfer · instant |
| Age | 18+ UK only |
18+ · New customers only · T&Cs apply · BeGambleAware.org
What new customers get with Ken Howells:
Two welcome codes for new UK customers, both worth up to £25. Use CASHBACK on the sports side for a £25 free bet — bet £10+ on 3 separate events at evens (2.0) or bigger on your first day, and 50% of any net losses come back as a free bet. Use WELCOME on the casino side for £25 Bonus Money with a low 5x wagering (UK average is 10x) — works the same way, lose £10+ on slots or tables on day one and get half back as Bonus Money. On top of that, there’s a recurring weekly perk: stake £20 on eligible slots in any week and 100 free spins land the following week, every week. Both codes must be entered in ‘My Bonuses’ before you place your first qualifying bet — no code, no bonus.
Sports Promo Code: CASHBACK (£25 Free Bet)
Bet £10+ on 3 separate events at evens (2.0) or bigger on your first day. If your day’s losses hit £10 or more, 50% of those losses come back as a free bet, up to £25.
Easy World Cup play: a £10 outright winner punt + a £10 group-stage acca + a £10 match-result bet hits the qualifying criteria neatly. Whether or not you win, you’ve claimed back £25 of any losses — softens the blow of a bad day, sweetens an okay one.
Casino Promo Code: WELCOME (£25 Bonus Money)
Same mechanic but for the casino side: lose £10+ on slots or table games on day one, get half your losses back as £25 Bonus Money with a 5x wagering requirement. That’s genuinely low — UK casino bonuses usually require 10x wagering, so this is half as much to clear before you can cash out.
How to Claim Your Ken Howells Bonus
- 1Open Ken Howells through our link
Click through to kenhowells.co.uk via our tracking link below so your bonus credits correctly. Tap the orange ‘Register’ button in the top right of the homepage.
- 2Sign up (under 5 minutes)
Email, password, name, date of birth (must be 18+), UK address and mobile number. UKGC verification runs automatically in the background — most accounts verify instantly via the electoral roll check.
- 3Deposit £10+ and enter your promo code
Head to ‘Profile’ → ‘Deposit’. Add at least £10 by Visa, Mastercard, e-wallet or bank transfer (deposits are instant). Then go to ‘My Bonuses’ and enter the code that matches what you want to play:
CASHBACK for sports — £25 free betWELCOME for casino — £25 Bonus Money - 4Place your qualifying bets
Sports (CASHBACK): place at least 3 separate £10+ bets at odds of evens (2.0) or bigger on your first day — a World Cup acca, a horse at Royal Ascot, a tennis match-winner. Casino (WELCOME): just play through your first day on slots or tables. Either way: lose £10+ net and 50% comes back within 24 hours, up to £25.
18+ · New customers only · T&Cs apply · BeGambleAware.org
Weekly Free Spins Bonus (Recurring)
Stake £20 on eligible slots in any given week → get 100 free spins the following week. It’s a recurring perk — keeps coming as long as you’re playing weekly, not a one-off welcome thing.
How to Claim (4 Steps)
- Sign up at kenhowells.co.uk via our link
- Verify your details (under 5 minutes — most accounts verify instantly)
- Deposit at least £10 by card, e-wallet or bank transfer (deposits are instant)
- Go to ‘My Bonuses’ and enter CASHBACK (sports) or WELCOME (casino) before placing your first qualifying bet
The codes won’t auto-apply — they need to be entered before your first bet, or no bonus is credited. Both codes can be used; you don’t have to pick one over the other.
When to Use the Codes — June/July 2026 Sports Calendar
This is honestly an unusually loaded month for UK sports:
- FIFA World Cup 2026 — runs 11 June to 19 July across the US, Canada and Mexico (the big one for CASHBACK)
- Royal Ascot — 16-20 June (Ken Howells is a horse racing bookie at heart, with Best Odds Guaranteed on UK and Irish racing plus First Past the Post on stewards’ enquiries)
- Wimbledon — 29 June to 12 July
- The Open Championship (golf) — 16-19 July
- Premier League pre-season — late July
Lots of natural opportunities to deploy a £10 qualifying bet on something you’d be watching anyway.
The Honest Bit
Ken Howells is genuinely new to digital, so the platform’s still maturing. No native app (mobile website only), no live streaming, and the promotions page is occasionally buggy. The welcome bonuses are decent but not market-leading — bigger UK chains like Sky Bet, Paddy Power or Betfred often give you a straightforward bet-and-get free bet without the loss-back hurdle.
Where Ken Howells genuinely wins is on horse racing features (Best Odds Guaranteed and First Past the Post are rare in 2026 — most chains dropped FPP years ago) and the personal-touch heritage of a 60+ year Welsh family bookmaker that still takes bets by phone and WhatsApp from the original Ammanford shop.
Why We’re Covering It
Ken Howells is a new UK brand we’ve added to our reader picks. The operator (Targetlocal Limited) holds UK Gambling Commission licence #422 and is IBAS registered, so the trust signals check out. The platform itself runs on EveryMatrix — the same tech behind several other UK bookmakers — so the bet slip and account experience are familiar, not shaky-new-startup.
We’ve verified every detail in this guide: codes, offers, T&Cs, and the operator’s regulatory status. The bonus value isn’t going to make anyone rich, but it’s a few quid back to soften a fun World Cup or Royal Ascot punt — exactly the kind of casual upside we like flagging for UK readers who enjoy a bit of weekend entertainment.
Claim Your Ken Howells £25 Free Bet →
18+ UK only. New customers only. T&Cs apply. UKGC licensed (#422). When the fun stops, stop. BeGambleAware.org · National Gambling Helpline 0808 8020 133. Locals Insider may earn commission from links on this page at no extra cost to you.
